To protect the color and to keep it intense and shiny, the hair needs specific treatment. KEEPING Color provides the correct softness and vitality, thanks to its active ingredients (Rooibos red tea & Aloe Vera) it fixes the micropigments of the color inside the hair. The colored hair receives the majority of the aggressions from atmospheric agents, from the water containing Chlorine and/or Limestone and from inadequate detergents. If no specific maintenance products are used, the hair will lose color, dry out and become opaque. The KEEPING color line guarantees its effectiveness based on the fundamental active ingredients. Tè Rooibos:(Also called red tea) Rich in antioxidants and mineral salts, it is called tea inappropriately because it is not derived from Camellia Sinensis, like other types of tea, but from the leaves of Aspalathus Linearis, a plant belonging to the family of legumes that grows exclusively in the Cederberg region of South Africa. After the harvest, the leaves are ground, fermented and left to dry in the sun. Some of the innumerable properties of Rooibos are: Anti-Age, has a calming, antiviral and antibacterial effect, helps to balance the pH. Thanks to the action of the flavonoids it calms the skin irritations. It is rich in minerals, in particular of calcium, fluorine, magnesium, phosphorus, manganese and iron. Aloe Vera:It has countless benefits for skin and hair. Thanks to the richness of mucopolysaccharides Aloe vera has a remarkable ability to retain water, thus being effective in the treatment of dehydrated hair. It has an extraordinary capacity for deep penetration and hydration in the skin. Aloe Vera gel is suitable for sensitive skin, on which it has a soothing, refreshing, anti-redness and calming effect. The content of amino acids, vitamins and minerals makes aloe vera an excellent nutrient. The collagen and elastin fibers that constitute fundamental structures of the skin tend to shrink and thin over time, the process accelerates with exposure to the sun, Aloe vera restores the balance, stimulating the synthesis of collagen and elastin and increasing the soluble collagen content.